Small Business Solutions
Website Designs
Whether this is your first journey in having your own personal space online or you need a redesign for your small business website, I would love to help you. My goal is to provide you with a website that is functional, fits your strategic business goals (both current and future), and is easy for your user to navigate.
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You may have seen many website builders that state "Create your own website; it is easy" but they don't tell you about the aspects that must work together to create income for your business.
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Check out the 2 different website packages I offer to see exactly what is included in each package. You may just be starting your small business and need the micro website package. Or maybe you have outgrown your current website. Either way, I design websites with your current goals in mind as well as leave room for the expansion of your business.
Information architecture is the practice of organizing the information and content on a website for three reasons:
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To make it easy for customers to find what they are looking for on your site
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To allow search engines to crawl your website in a manner that leads to better search engine results
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To guide your users to the call-to-actions you want them to see
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See why small businesses need a website and how it can assist you in reaching your strategic short and long-term business goals.
Maintenance also includes making sure your site is mobile-friendly and easy to navigate, both of which are significant factors for SEO. If your pages don’t display well on smartphones or tablets, visitors will leave quickly, signaling to search engines that your site might not be relevant. In layman’s terms, a poorly maintained site sends warning signals to Google that users aren’t finding what they need, which can push your ranking lower. Ensuring all elements—from images to buttons—are optimized for fast loading and smooth interaction protects your search ranking and improves customer satisfaction. Think of ongoing maintenance as safeguarding your online reputation. Hackers often target outdated sites, which can lead to embarrassing security breaches or harmful malware injections. Keeping everything patched and protected shows both users and search engines that your site is trustworthy.
Lastly, keeping a close eye on analytics and site performance data helps you understand where to improve. If a specific page is slowing down due to large images or outdated code, fixing it can immediately boost your site’s speed and SEO potential. Likewise, noticing a spike in error pages or drop in traffic can alert you to technical issues before they become huge problems. In the end, consistent website maintenance is about staying proactive and making sure your site remains healthy, secure, and easy to find online.
Website Maintenance & Updates
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An important aspect of maintenance is fresh content, which signals to search engines that your website is relevant and worth showing to potential visitors. By adding new blog posts, updating product pages, or refining your landing pages, you demonstrate you’re active and attentive—attributes that make search engines view your site as more authoritative. Regularly updating keywords, meta descriptions, and internal links also helps search engines better understand what your pages are about. This means they’re more likely to serve your content to the right audience at the right time.
Check out a more detailed description of website maintenance or look at my website maintenance packages. Decide which your small business needs and then reach out! Don't know which package you need, reach out and I will be happy to help you.
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Visual Brand Identity
Branding is how you choose to articulate who your company is in the market. Creating an effective brand image will give you a competitive edge in the marketplace by increasing trust in your company, showing your customers how you differ from your competitors, and creating a communication network that facilitates positive customer service and happy employees.
Your brand image combines your "brand personality" and "brand identity". If your small business were a person, "brand personality" strategizes how a brand would behave (or act) in the market, and "brand identity" visualizes (or looks) this strategy, which in turn, results in developing an overall brand image.
You WILL have a brand image in the marketplace whether you want to or not. This, in part, is due to technological advances allowing everyone to have a voice online. So you might as well create an original and accurate reputation for your business right from the beginning. Having a brand style guide that incorporates both parts of your brand image is key. I use a process that does just that!
Let me help you create or advance your brand strategy by combining your current and future strategic business goals with all the visual concepts housed in a brand style guide. I break branding down to include both the contextual and visual. Contextual branding includes your mission and vision statements as well as your company values and emotions. Visual branding includes logo, colors, fonts, images, and icons.
See the process I use for creating a visual brand identity for small businesses by clicking the button below and then give me a call or schedule a FREE 1 hour consult.
Coming Soon
In the meantime, fill out the new project information form so we can get started on your small business website or visual brand identity.